The Jupiter Drawing Room (Cape Town) creates identity for Design Indaba 2013

Posted: March 8, 2013

For the tenth consecutive year The Jupiter Drawing Room (Cape Town) developed the advertising and design collateral for Cape Town’s annual Design Indaba.

The brief for 2013 was to encapsulate the unique number of creative experiences that the Design Indaba has grown to encapsulate over the years. It all started with the conference, extended to the Expo – and then onto the Film Festival. However, the team realized that not many people knew that the all of these events were part of the Design Indaba programme.

This year, with the exciting addition of the Design Indaba Music Circuit, the campaign needed to be a hardworking identity job aimed at making sure that the public were aware of the full spectrum of unique experiences that the Design Indaba brand has to offer.

In a complete turnaround from previous restrained identities, this year’s campaign embraces craziness and colour in an attempt to capture the resultant effect that all the myriad of experiences have on an attendee once they have been to Design Indaba.


Creative Director: Joanne Thomas, Brandt Botes

Designer: Talyn Perdikis

Design Team: Alex Hayn, Dede van der Merwe

Copywriter: Annabel Slingsby

TV Production and animation: Lung

Speaker titles: Zunaid Green and Lung

Design Indaba 2013