The new “BE MEGA” campaign takes inspiration from the biggest differentiating factor between fish and other proteins – it has Omega-3 fatty acids, which are essential and beneficial to everyday vitality and brainpower.
The TVC shows ordinary South Africans overcoming their self-doubt to be the best they can be – that is to BE MEGA in their own special way. They are encouraged by a fictional character who pops up in unexpected ways and uses his funky megaphone to get his positive message across.
The campaign is colourful, vibrant, optimistic and fun – just like the iconic brand that is Lucky Star. The creative team hopes that in a light-hearted way the campaign can remind South Africans how cool we really are and encourage us all to BE MEGA!
View the ad here: http://www.youtube.com/watch?v=npkC1w8ODJU
Exec. Creative Director: Ross Chowles
Creative Director: Jonathan Beggs
Dep. Creative Director: Jen Mcfarlane
Account management: Samantha Milne, Hajirah Dawray
Copywriter: Batandwa Alperstein
Art Director: Karabo Makenna
TV Producer: Kim-Lara King
Production House: Ola Films
Director: Amy Allais
Exec. Producer: Olivia Leitch
Line Producer: Leanne Sanders
DOP: Michael Cleary
1st AD: Coenie Van Dyk
Animation and Fx: Black Ginger
Editor: Emily Bussac
Post Production House: Upstairs Post & Black Ginger
Music: Soft Light City
Sound Design: We Love Jam
Stylist: David Hutt
Art Department: Keenan McAdam
The Jupiter Drawing Room (Cape Town)
Black River Park
Phone: 021 442 7000
New business enquiries: Claire Cobbledick: firstname.lastname@example.org
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The Jupiter Drawing Room (Cape Town) opened its doors in 1994 with a staff complement of five and a vision to form a business that was known for its creativity and remarkable work. Today the agency that has grown to be the second largest in Cape Town and awarded globally and locally for its creativity.
The agency offers a truly integrated approach. Along with above-the-line creative and execution, the business includes a globally awarded design team; in-house strategy and consumer insights; channel planning; and a burgeoning PR offering. Digital is integrated throughout.
Over the years the agency has built up an impressive body of work and awards success. In 2010 The Jupiter Drawing Room was named joint Agency of the Decade and in 2011 Jupiter (Cape Town) was named Cape Agency of the Year and Design Agency of the Year by AdReview.
The agency name comes from an obscure Guy de Maupassant short story. In a country house in Normandy, France, Madame Tellier and her young ladies ‘entertained’ the local tradesmen downstairs. The local dignitaries however, had a special room set aside for them on the first floor: The Jupiter Drawing Room.
When the agency was founded its philosophy was enshrined in the expression Rem tene, verba sequentur. (Grasp the subject and the words will follow).