The world beckons… if you enter

Posted: May 9, 2016

Just imagine: your life-long dream has finally come true and you’re on your way to the 2017 Cannes Advertising Festival. Besides indulging in the best creative work from around the world, you may even rub shoulders with top advertising hob-nobs. For mahala!

Like copy writer Dominique Swiegers, who was part of the King James Cape Town creative team who walked away with the 2015 Pendoring Prestige Award and who will soon be winging her way to Cannes, you can also be in the pound seats if your sterling work takes the Prestige Award worth an overseas study tour of R100 000.

The sky is also the limit for the winner of the Umpetha Award which, like the Pendoring Prestige Award, now comprises of an overseas study tour worth a whopping  R100 000.

Moreover, the client of the Pendoring Prestige Award also stands to win big time with free advertising space and air time worth a substantial amount, courtesy of Pendoring media sponsors.

Says Izelle Venter, Pendoring board member and channel head, VIA TV / Media24. “We know that no language can survive in isolation, therefore we are very excited about the opportunity to witness and celebrate the best advertising in all indigenous South African languages on one platform.”

As the winning agency of the Pendoring Prestige Award last year with its Sanlam Musiekfees campaign, King James Cape Town is the agency behind this year’s Pendoring campaign, which kicks off today.

United by language

“We want to communicate – in a stirring and sincere way – the message that Pendoring will henceforth celebrate the best marketing communication, not only in Afrikaans, but also in Ndebele, Pedi, Sotho, Swazi, Tsonga, Tswana, Venda, Xhosa and Zulu,” members of the King James creative team explain.

“In a country as diverse as ours, we tend to see the large number of indigenous languages as an obstacle. So, our campaign aims to remind South Africans that having as many languages as we do, is actually something beautiful, something to celebrate, something to unite us.

“In true King James fashion, many people across multiple disciplines have worked together to create an integrated campaign to do Pendoring’s new positioning proud. The opportunity to join forces on the 2016 Pendoring campaign made us realise just how lucky we are to live in a country with so many languages and to be part of such a colourful kaleidoscope,” they add.

Besides print, online and television offerings, the campaign will also include a one-of-a-kind dictionary, designed to help members of the advertising community to connect with their peers, according to the team.


As before, only gold winners will be eligible for the two main awards – The Prestige Award and the Umpetha Award – which each entails an overseas study tour worth R100 000.

Each gold winner in every category receives R6 000 and silver winners R2 500 each.

Both overall student winners – of the best Afrikaans work and the best work in one of the other indigenous languages – will receive R10 000 and an internship at King James Cape Town in 2017.

Important dates

The eligibility period for entries is from 1 August 2015 to 31 July 2016. Finalists will be announced on Friday, 16 September 2016 and winners at the prestigious gala event at Vodacom World in Midrand on 28 October 2016.

Submit entries not later than Monday, 1 August 2016 at

Join the Pendoring Facebook group or follow @Pendoring_ on Twitter and use the hashtag #Pendoring.


Pendoring would like to thank the following sponsors:
Platinum:  ATKV, kykNET, Media24, Toyota
Gold: Die Burger
Silver: Rapport, Ads24, Huisgenoot
Bronze: Caxton Community newspapers, Kuier, OFM
Partners: Maroela Media, Leopard’s Leap Wines,, Newsclip, Adlip, Vodacom World
Online partner:

For media inquiries please contact:
Kéki Snyman
Telephone: 082 622 8196 / 011 071 0753