Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently won a highly coveted trio of brands in the General Mills stable.
Work on the accounts for Häagen-Dazs ice cream, Old El Paso authentic Mexican meal solutions, and Nature Valley original granola bars will commence immediately, and includes TTL services with a specific focus on shopper retail and trade solutions.
According to Asheen Dayal, Senior Marketing Manager of General Mills, Labstore South Africa was the standout agency during the three-way pitch effort. “Their ability to understand the brands and to arrive at shopper solutions based on solid strategic insights was quite remarkable. We are also pleased that the agency enjoys massive support from an extensive global network.”
“We love these brands as consumers, so it’s amazing to work on them in our capacity as shopper marketing specialists,” commented Carolyn White, Managing Director of Labstore South Africa. “Each of the brands are distinguished and esteemed in their respective categories, and each will pose a set of different shopper challenges. We can’t wait to sink our teeth into the work,” she adds.
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.