Viva Gym and 34 – a perfect fit

Posted: May 21, 2015

With a unique proposition honed in the Spanish market and a more than competitive price point of R239pm with no contract, Viva Gym were looking for an agency to help them sell more smartly and take on the big guns in the SA market.2014-06-20 VIVA FOURWAYS_RECEPTION

“Jupiter were my original agency of choice but unfortunately our business turned out not to be a priority for them. I needed an agency who could think laterally, develop smart strategy and disruptive creative work to make light of a relatively unknown start-up company. I met their CEO at a birthday party and he gave me brilliant pitch as to his agencies capabilities. I haven’t looked back since. Viva 34!” stated CEO, Chase Emson.

With member acquisition the key focus, the positioning and launch of the brand was tailored to trigger action by exaggerating the popular pet peeves of what the modern day gym has become.
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Viva Gym currently has 3 gyms open nationwide, a fourth in construction and plans to open 10 more over the next 18 months. With it’s brilliant layouts and top class equipment, Viva Gym is set to disrupt the players who had the monopoly for many years in the South African market.


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