In his new role, he will oversee production across Y&R South Africa’s offices in Cape Town, Durban and both offices in Johannesburg.
Mthuli speaks four languages and has been involved in many award-winning campaigns since he started his career at HerdBuoys McCann-Erickson in 1999.
Passionate about finding and cultivating rough young talent, his first order of business is to grow and cultivate a hub of up-and-coming production suppliers for Y&R South Africa. “I’m looking forward to working more smartly with new talent and streamlining process in our department to continually deliver world-class outputs in today’s challenging economic and advertising industry landscape,” he says.
Reflecting on his tenure at Y&R South Africa, many pieces of television and radio work remains close to his heart – including commercials for Caltex ‘Going’, Pick n Pay ‘Goodness’, and SKYY Vodka’s ‘The Rise’.
“Mthuli’s appointment is incredibly well-deserved,” comments Graham Lang, Chief Executive Officer of Y&R South Africa and Africa. “His calm demeanor in the face off stressful professional situations is inspiring to not only myself, but to the teams he has worked with over the years. He is a well-loved and deeply respected member of the Y&R family,” he adds.
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.