May 23, 2013: Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies.
To commemorate this milestone plus the industry Y&R has continually helped transform, the agency is inviting people worldwide to post what advertising means to them in a social conversation. This will culminate on an interactive, digital billboard from 2pm to 3:30pm on 23rd May 2013 in one of the world’s busiest crossroads, New York’s Times Square.
“Our founder, Raymond Rubicam was fond of saying ‘Our job is to Resist the Usual.’ That’s a great mandate, because it seeded an agency culture that values change and one that is driven by creative ways of thinking and working. Our capacity to reinvent — for our clients and for ourselves — is one of the reasons we are among the very few agencies that have stood this test of time,” said David Sable, Global CEO of Y&R.
Y&R South Africa’s CEO, Andrew Welch believes that the local operation has played a meaningful part in contributing towards the overall network’s success. He says, “I’m inspired by the legacy we get to build on, delivering on our founder’s philosophy every day to Resist the Usual and make Y&R South Africa the best place to work. Going forward, we will continue to strive to become an evolved version of our best self.”
To celebrate the anniversary, Y&R is partnering with one of the agency’s Spark Plug startups, Hyperactivate, which has proprietary technology that captures the avatars from Twitter and Facebook and algorithmically creates a mosaic as people tweet and post. Tweeting #Advertisingis http://hsht.ag/fuB will uncover hidden content on the global mosaic, which will populate on a major Clear Channel Spectacolour Billboard in Times Square. People tweeting on the street will also see their posts live on the billboard. The event will be live-streamed on http://www.yr.com.
States Sable: “Everything in the world is digital, but digital is not everything. The idea of taking this social conversation onto an amazing digital billboard is emblematic of the digital exponential world we live in, where we’re continually bridging the digital and physical worlds. Where better to celebrate this convergence than in one of the world’s most iconic locations?”
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.
Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.
Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP and Land Rover, among many others.
Georgian Crescent East
Private Bag X9
Telephone, Fax & Email:
Tel: +27 (11) 797 6300
Fax: +27 (11) 797 6400
Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.