Following this year’s Cannes International Festival of Creativity, Y&R South Africa has achieved its best-ever ranking in the Creative Circle Ranking for Group Agencies in South Africa.
Y&R South Africa finished third in the 2015 post-Cannes ranking with three winning campaigns across three categories. Land Rover was awarded one Bronze Lion in the Outdoor category for the ‘360° Camera’ campaign and a Silver in the Film category for ‘Non-genuine Animals’. The latter marks the agency’s first ever win in the coveted Film category.
The X News campaign, a set of three executions for X News, Kenya’s dynamic Sub-Saharan media brand, was awarded a Bronze Lion in the Press Category following a collaborative effort between Y&R SA and the network’s Nairobi office.
According to Graham Lang, Chief Creative Officer of Y&R South Africa and Africa as well as a 2015 Cannes Film judge, the ranking is testament to a consistent drive to create meaningful work for clients. “We are humbled and grateful to work with amazing and brave client partners. From a creative point of view, we are more inspired than ever to relentlessly champion local creativity to solve real-world business problems in the year to come.”
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.